ART OF LIVING, ARTFUL INTERVIEWS

The Art of Getting More Sleep: With French Linen Bedding Company- Scottie Store.

Sleep. Such a wonderful state of being. Isn’t it?

Did you know that 12% of us dream in black and white… 15% before the invention of colour TV; and apparently those with higher incomes get the very best night’s sleep?! Hmmm… that’s interesting information! If anyone ever asks me whether or not I’d like to become rich I’ll say yes and when they ask me why (not that you’d usually have to ask) I’ll say it’s simply because I want a good night’s sleep! 😉

Trust me on this; we all love sleep. Evidently this includes Drake who in his recent track God’s Plan, tells the story of his love for a good snooze when he drops the following lovebomb… “She say, “Do you love me?” I tell her, “Only partly I only love my bed and my momma, I’m sorry”

Don’t worry Drake we all love our sleep, we get it!

Unless of course you are the poor lady that he’s referring to on this track 👀… In which case, you probably really, really, really don’t get it!

On a serious note, I love a good siesta and if I’m sleep deprived (and trust me that doesn’t happen very often)  I make sure of that! #priorities! Occasionally though I do struggle to catch some of those all important zzzz’s and when I do…  things can get more than a bit hairy. 👀 I’m not a coffee drinker and I don’t do Pro-Plus! So you can only just imagine!

Even where creativity is concerned; I find that I’m at my most productive in the mornings, straight after awakening from a beautiful slumber!

But how do we ensure we get a good night’s sleep? I talk to Mike and Gem, founders of Scottie Store; a 100% French Linen bedding company based in Melbourne with the branded hashtag #getmoresleep. (don’t worry they do ship to the Europe and also the UK if we’re talking post Brexit speak!)

100% French Linen! I loooove linen! This has got to be good! I’m all in!

Scottie Store Interview for Jumi Awomosu at The School of Artful Living

Q: How did the concept behind Scottie Store originally emerge (have you always known that you wanted to help people get more sleep?

A: Scottie Store emerged as Mike (my partner) and I travelled through Europe in 2013. I was doing some design work for a boutique homewares and clothing retailer and had seen some linen bedding come through the store in Melbourne. It was a high-end.  Beautiful, in fact! but it was very expensive. There were other reasonably priced alternatives in the market, but they lacked the softness and quality that we wanted. So, when we visited France, Italy and England in late 2013, we sought out linen bedding labels to see what was available.

In France and Italy, we were amazed at the quality and accessibility. That is when I knew there was an opportunity to create our own collection of soft, long-lasting linen bedding. As the business has evolved, we’ve begun to focus on helping people to start healthy sleeping routines. The emerging research findings demonstrate that healthy sleeping patterns result in clear benefits to both mental wellbeing and physical health.

For us, it’s not just about people getting enough sleep. It’s about creating an environment, free of both mental and physical clutter. In this life, we want to empower people to create spaces which help them get the rest they need to be their best.

Scottie Store Interview for Jumi Awomosu at The School of Artful Living

Q: My interpretations of some of your designs really resonates with the idea of comfort, familiarity and playfulness… what are the inspirations behind your brand?

We wanted to create something that felt instantly familiar. To combine classic with fun. There were so many designs already in the market that used single tone, earth-based colours (all of which are beautiful), but we didn’t just want to create something that people could already buy. We wanted something different.

The first collection had split colours for a bit of fun. But our current collection is all about ease and continuity. We designed the earthy, but colourful, pantone so that every colour could work together. We spent months getting this right aiming to give our customers the chance to freshen up their bedroom either by flipping the duvet / pillow cases or by buying a different sheet or set. No matter the colour… the tones all work effortlessly – and that’s what sleeping and design should be, natural to you.

We think this design concept helps break the monotony of bed time routines. If you went to bed in the exact same sheets, week in, week out, the anticipation of hopping into bed would diminish resulting a shorter or more restless sleep and we can’t have that!

Scottie Store Interview for Jumi Awomosu at The School of Artful Living

Scottie Store Interview for Jumi Awomosu at The School of Artful Living

Q: Cotton VS Linen. I want the biased perspective! Tell me your thoughts!

A: Let us start by saying that good quality cotton sheets are fantastic. We’re not cotton bashers! The challenge with cotton is that a lot of mystery surrounds it. A common misconception is that high thread count= greater quality, when in fact there is often creative counting as false advertising at play.

The country of origin, species / source, the yarning technique and dyes can all have an impact on the final product quality. It’s hard to know what you’re getting!

For us, linen is the better choice. It breathes more, it is more durable and therefore lasts longer than cotton, it’s a great insulator, it drapes beautifully (some may say lazily), is good for people with
allergies (like myself) softens over time and is more sustainable to produce. That being said, you need to sleep in what makes you feel comfortable.

The thing that is important for us is how you sleep. We always encourage people to choose what feels right for them.  You can visit the Scottie Store website to get a more in-depth view on this subject:

http://www.scottie-store.com/blog-1/2017/4/25/cotton-v-linen-what-is-the-best-material-for-bed-sheets

Scottie Store Interview for Jumi Awomosu at The School of Artful Living
Q: So, Linen is the hands down winner then?

A: Hands down!

Scottie Store Interview for Jumi Awomosu at The School of Artful Living

Q: I can see you are a big fan of Interior Design! (I’m loving your insta page btw) Describe some of the spaces that most inspire you… which design elements do you tend to be most drawn to and why?

A: We are fascinated by people’s homes and their individuality. That’s what draws us in rather than a specific style or design. Homes are the most intimate of spaces, even when they are being shared. There is often a certain honesty about them. The way they are designed and curated is a reflection of their owners and their passions and personalities.

Pushed for examples, we’d say Ricardo Bofill’s Catalan residence is a dream. As is Palomba Serafini’s Puglian home. Robin Boyd’s Walsh Street home in Melbourne is a masterpiece. We also love Villa Lena an artist’s residence in Tuscany, Italy.

We are huge fans of Art Deco design, and we live in a small 1950’s Art Deco apartment in a leafy inner-city suburb of Melbourne. There is a distinctive charm that lends itself to minimal design and it’s an easy way of life. That’s the life for us.

Scottie Store Interview for Jumi Awomosu at The School of Artful Living
Architect Ricardo Bofills Catalan Residence and Studio

 

Scottie Store Interview for Jumi Awomosu at The School of Artful Living
Architect Ricardo Bofills Catalan  Residence and Studio

 

Scottie Store Interview for Jumi Awomosu at The School of Artful Living
Architect Ricardo Bofills Catalan Residence and Studio

 

Scottie Store Interview for Jumi Awomosu at The School of Artful Living
Palomba Serafini’s Puglian Residence

 

Scottie Store Interview for Jumi Awomosu at The School of Artful Living
Palomba Serafini’s Puglian Residence

Q: Describe your best holiday experience, are you influenced by your travels?

A: We’re in Hong Kong at the moment and it’s been amazing! But our trip to Italy in 2015 just after we launched Scottie was incredible. It was five weeks of pure Italian bliss, taking in cities (Rome, Florence, and Turin), country-side (Chianti, Barolo, D’Alba) and seascape (Praiano, Positano, Capri, Ortigia and Taormina).

That trip inspired us to reach out to Lauren Cassar, the Australian founder and designer of Mirador (creator of the most gorgeous sarongs and scarves you can imagine), to collaborate on a duvet design called ‘Paradise Stills’. It captures the memories of land and sea from the coastal towns we visited in an original piece of work – it’s our little slice of heaven; In the bedroom.

Lauren Cassar, Founder and Designer of Mirador

 

Scottie Store Interview for Jumi Awomosu at The School of Artful Living

Scottie Store Interview for Jumi Awomosu at The School of Artful Living

 

Q: Describe your biggest motivator… what’s the one thing that keeps you going?

A:Our customers and their support! We have a significant number of long term, repeat customers who love our products. This is the thing that keeps us going.

We received the nicest note from a new customer the other day saying that she searched for nearly one year whilst saving to choose her first serious set of bed sheets (the full set – fitted, flat, duvet set,
additional pillow cases) and that she was thrilled with them when they arrived. We were so happy that we forwarded the response (not with her details) to our parents! It makes us proud to know that we’re making people happy.

Scottie Store Interview for Jumi Awomosu at The School of Artful Living

Q: What has been the biggest challenge that you have faced as a small luxury brand.

A:For us it’s the time and energy. We both work full time. I am a Marketing Manager and Graphic Designer at Australian jewellery label Lucy Folk and Mike just started work at a bank where he is focused on enhancing customer experience. That means we run Scottie at night and on the weekends!

The time and effort it takes to create a quality product and a great experience for customers is all-consuming, but we wouldn’t have it any other way.

Q: I find that the experiences and memories created in the bedroom are often to be   remembered and never to be forgotten. What types of feelings and memories do you intend to create through your product collections?

A:Instant familiarity and comfort. We want people to jump into bed and say ‘this feels like home’ before they venture into a peaceful night’s rest. For some, going to sleep is a challenge, it fills them with restlessness and angst – we want to put them at ease, we want to make going to sleep feel both effortless and beautiful.

Scottie Store Interview for Jumi Awomosu at The School of Artful Living

Scottie Store Interview for Jumi Awomosu at The School of Artful Living

Scottie Store Interview for Jumi Awomosu at The School of Artful Living

Q: What’s been your biggest success to date… which moment are you most proud of?

A:I think just starting was the proudest moment. Having the courage to invest time, money and belief to create something we believed in was a big personal milestone for us. We received great coverage from journals, media, and great support from family, friends and customers and our first collection sold out within few months – that was a proud moment for us.

Q: Finally, what would you say the term Artful Living mean to you? 

A:Artful Living is a beautiful concept. We think it is the convergence of honesty (being true to yourself) and exploration. Fundamentally… It’s the at the intersection where familiarity and beauty combine.

 

14 thoughts on “The Art of Getting More Sleep: With French Linen Bedding Company- Scottie Store.

  1. First of all, love that you added the song at the beginning – lol!
    Secondly, agree with the concept of having coordinating colours so you can update the bedlinen only by adding say a new pair of pillowcases …. Great read Jumi 🙂

    1. So glad you enjoyed it Jenny, love that you loved the song! 😉 I’m keen to invest in some more quality linen’s after that interview!

  2. Ah, good bed linen is definitely the key to a good night’s sleep – so many people just spend money on the mattress and then forget about the rest. Loved reading about all their motivations…and their linen is gorgeous!

    1. Yes they are gorgeous aren’t they! You are right there is so much more to creating your own little sanctuary. Glad you enjoyed the post!

  3. I’m a recent linen sheet convert and I wouldn’t go back to cotton now! love the idea of their reversible sheets and pillows, so you can switch up the colour ways for a change, or have the different colours as pillows.

    1. There is a certain natural fall to linen that you just don’t get with cotton, I love both I guess it depends on my mood but id definitely say that linen sheets lasts longer, are more instgrammable (thats really a thing now) and I love the way they soften over time…

  4. Fantastic interview. I’d not come across this brand before but I’ll definitely be checking them out now. I love the idea of having different colours so you can change up easily by simply flipping your bedding. I’ve been lusting after linen bedding for so long. I’m definitely convinced I need it in my life now.

    1. Yes linen bedding is soooo good… I bought my first set from Designers Guild which I love and the Scottie Store brand look amazing too! I’m always up for trying something new! Thanks for reading!

  5. Haha love that drake song. He’s certainly on my wave length when it comes to skew. I actually prefer cotton over linen Havinf tried both but I will say. The linen does last much longer as you said

    1. Ha ha thanks Medina glad you enjoyed the post! Yes your space has to be personal to you I get that I love cotton too, both are great especially when you put a fresh set on! Nothing like it! Thanks for commenting

  6. What an interesting read and great interview! Loved the content and how it got to the heart of the motivation of this brand. Going to check them out now for a project I’m working on at the minute. PS love your blog tagline! x

    1. Thank you so much for your lovely message! Glad your loving this blog tagline! I’ve been toying with this and another option… this means I got it right then! Let me know how the project goes!

  7. 2. I dont like reading that much haha, it gets worse doesnt it ha. However i read it all 😊 love the drake reference lol also that chair 😍. Nice to hear what artful living means to others too.

    1. Wow Christine! I am honoured that you read and enjoyed this post and that you enjoyed the humorous side of it too! Yes I am fascinated by the human mind and so I always love to hear what artful living means to others! Thank you for commenting!

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